ROOTED AT THE INTERSECTION OF CREATIVE AND OUTDOOR.
Iris is a well-rounded digital marketer with years of agency experience in the outdoor industry space. Her background in social media management, video production, digital strategy, and brand messaging aligns with her passion for outdoor adventure to provide brands with the marketing expertise they need to succeed.
Areas of expertise
Social Media + Content creation
Social Media + Content creation
Social Media + Content creation
- Social media management including planning, creating, scheduling, monitoring, and posting
- Analytics and data reporting
- UGC and athlete/influencer team management
COPYWRITING + MESSAGING
Social Media + Content creation
Social Media + Content creation
- Writing, designing, and building email campaigns
- Crafting blog and web copy for clarity and SEO
- Naming new businesses, developing tag lines and tone
- Writing scripts and concepts for video campaigns and voiceovers
VIDEO
Social Media + Content creation
VIDEO
- Editing video: long-form films to short campaigns to social media ads
- Conceptualizing, scripting, producing, creating launch plan
- Developing motion graphics, implementing sound design, and working with animation and sound teams
