CREATIVE PORTFOLIO
This portfolio is a collection of my favorite creative work over years of providing marketing expertise for clients across the outdoor industry - from video projects to social media galleries, from email campaigns to agency demo reels.
The following work is the exclusive property of WHEELIE, LLC.
Social Media Management
CLIENTS SERVED
Machines For Freedom / Swiftwick Socks / GSI Outdoors / WHEELIE / Bloc Yard Bouldering Gym / Rocky Mountain Enduro Series
SERVICES INCLUDED
- Content creation (video, graphics, photo curation)
- Scheduling, posting, monitoring content across Instagram, Facebook, LinkedIn, Twitter, Youtube, TikTok
- Athlete/influencer team management
- Analytics and data reporting
- Paid advertising campaigns
RESULTS
- Increased client's daily instagram impressions by 130% YOY
- Social referral purchases increased by 89%
- Raised client Instagram following by 91% in one year of management
- Increased Facebook engagements by 93% over one year
POLARTEC COLORS CAMPAIGN
video editing, sound design, pre-production
Polartec's Outdoors For All campaign used all the colors of the rainbow to illustrate that every body, every person, every age, and every walk of life belongs in this space. Editing this video was a celebration of over a dozen filmmakers, countless models, and Polartec fabrics of every shade and texture.
Machines for freedom email campaigns
I conceptualized, designed and sent product-centered email campaigns to Machines For Freedom's email list in correspondence with their marketing and social media calendar. Fifty emails were sent over a seven-month contract period. These campaigns generated over $210k in revenue and received a 45% average open rate.
BOOT TAN FEST - FULL FRONTAL FREEDOM FILM
VIDEO EDITING, SOUND EDITING, STORYLINE, SOCIAL CUTS
This ten-minute film documented the record-breaking Boot Tan Fest - an all-female naked ski lap in the backcountry. I constructed the storyline, edited the film and supplemental railers/social cuts, and worked with the animation team to cover nudity in the action shots. I also provided sound design, music selection, and graphic tiles. The film was selected to No Man's Land Film Festival 2023 and toured the country in winter 2022.
* Full film releasing soon
SETH GODIN'S CARBON ALMANAC
VIDEO EDITING
Over 300 scientists, researchers, writers, and artists teamed up to create this resource on the latest climate change data. In order to launch the book, we compiled footage shot around the world by those very contributors - accompanied by a voiceover from Seth himself.
machines for freedom Video Campaigns
ENDURANCE BIB 2.0 CAMPAIGN
A horse racing a cyclist? Say no more. A pair of bibs so epic it deserved a cinematic, heart-pounding impromptu race through the woods.
PRODUCTION ASSISTANCE / VIDEO EDITING / SOUND DESIGN
MVP 2.0 CAMPAIGN
This Wes Anderson-inspired product launch video was an ode to the Most Versatile Pant... and everything else that M.V.P. can stand for.
SCRIPT COPY / VOICEOVER WRITING / CREATIVE CONCEPT
FAREWELL VIDEO
When the MFF brand was suddenly shuttered, they needed a way to say farewell - and to say that what they'd built was bigger than cycling.
CREATIVE CONCEPT / SCRIPT AND VOICEOVER COPY / VIDEO EDITING
FLATHEAD RIVERS ALLIANCE
SCRIPT WRITING
What to do when you're trying to fit five paragraphs of copy into a 30 second video? I can trim your script into a clear, concise concept that gets your message across quickly.
VOiceover CREATION
Deciding between what to show and what to tell in an informational animation can be tricky. Adding text and a voiceover provided clarity to the messaging in this piece without overwhelming the viewer.
Outside By Design Podcast
WHEELIE SIZZLE REEL
VIDEO EDITING, sound design
I compiled years of footage from our archives to create our 2023 agency sizzle reel showcasing our talents. This video serves as a sales tool and also lives on our social channels to advertise the agency.
SWIFTWICK BLOG
COPYWRITING, SEO
On top of creating social content, I provided blog content for the Swiftwick website to boost SEO and provide informative tips to customers.
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